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USCs Kappa Sigma Women Are Just Targets

An email written by a brother of the Kappa Sigma fraternity at USC has been making national headlines with his instructions on how to be a “Cocksman,” telling his fraternity to “take notes” about how to have sex with girls. He decrees:
“Note: I will refer to females as “targets”. They aren’t actual people like us men. Consequently, giving them a certain name or distinction is pointless.”(You can read the email here. )
The language is sexist, racist, gross, foul, offensive, and degrading.
What scares me most is not the sex-for-ranking stuff, but rather how violent the language is. The document is a literal “battle plan,” encouraging treating women in a violent and derogatory manner. By referring to women as “targets,” it’s almost as if they’re animals – being hunted and treated in a predatory nature.
The fraternity is apologizing like crazy, but let’s be real: this sort of stuff happens all the time. I’m aware of fraternity listservs in college that regularly circulated pictures of past weekend’s hookups for guys to rate, or lists of the hottest freshman girls. A friend once forwarded me such a post, and it was horrifying, but also deeply fascinating.

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