Lauren Bush is President George Herbert Walker Bush’s granddaughter, “W”s niece, a model, fashion designer, photographer and soon to be daughter-in-law of fashion legend Ralph Lauren. Bush is also the CEO and co-founder of FEED Projects LLC and the Chairman of the Board of the FEED Foundation. In 2006, somehow she found the time to design a bag to benefit the United Nations World Food Program’s (WFP) School Feeding operations. Bush, a WFP Honorary Spokesperson, had visited eight WFP food aid operations around the world, and was inspired by the plight of the people she met on her travels. She took a special interest in the needs of hungry children.
Inspired by the aesthetic of the bags of food distributed by the UN, she created the FEED 1 bag, a reversible burlap and cotton bag stamped with “FEED the children of the world” and the number “1″ to signify that each bag feeds one child in school for one year. The rest is history.
I caught up with 26 -year-old Bush at Capitol File Magazine’s 5 Year Anniversary Party at The Collection at Chevy Chase, just a stone’s throw from where her aunt, Doro Bush Koch, and several of the Bush family members call home. Bush came to the party after she had visited a local boutique and went nearby to grab a salad. No entourage or publicist. She was so damn normal and I loved her for it.
Four years after FEED was created, the organization has sold 506,898 bags and provided 59,338,292 meals (Numbers at press time — they have a “ticker” on the site that is constantly updated.) Yes, almost 60 million meals. Bush says we can and should do more. “There are tangible ways people can get involved,” says Bush, “we have the retail side where you can buy bags and they’ll feed a child for a year.
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