
[Drafted with Jeremy Brecher]
To talk of climate change or not to talk of climate change — that is the question.
For the last several years many of the biggest players in the climate movement have argued that to save the planet we need to purge the words “global warming” and “climate change” from our talking points and educational materials. Poll-oriented groups like the Breakthrough Institute and the Environmental Defense Fund argue that public opinion surveys prove Americans care most about jobs and lack the capacity to act on some distant threat.
They maintain that instead of being prophets of doom, climate protection advocates should gather around a “good news” agenda that limits our messaging to green jobs, national pride, and reducing our dependence on foreign oil. “Forget about climate change” Jonathan Foley, director of the Institute on the Environment at the University of Minnesota, explained to a gathering of environmentalists last year. Just ask people “Do you love America?”
Eerily, the “good news” strategy is heavily influenced by the Republican pollster and messaging maven Frank Luntz — infamous for coining phrases like “death tax.” In 2009 the Environmental Defense Fund teamed up with Luntz ‘s firm The Word Doctors to figure out how to help marshal public support for a climate





