Over the past 17 years, the sprawling E3 video game expo has been the launch pad for innumerable smash hit games and innovative consoles. But some say the flashy, tech-centric exposition may no longer have the soul or relevance it once did.
The Electronic Entertainment Expo, as it is also known, is a three-day conference run by the Entertainment Software Association (ESA), a trade body which invites video game journalists, retailers and other industry insiders to the Los Angeles Convention Center to critique, and in some cases swoon over new products from industry giants including Nintendo and Sony.
Roughly 45,000 of those tech heads are currently invading downtown LA for the much-anticipated event, which officially kicks off tomorrow.
Messy-haired video game reporters with stacks of accreditation badges slung around their necks are already being picked up and shipped to press conferences around the city by shuttle buses, owned by Microsoft, Sony, EA and Ubisoft.
Roughly 45,000 gamers from over 80 countries are expected to attend the E3 Expo
The four companies are poised power up the smoke machines for the unveiling of their new products a day before the start of the expo.
This year's E3 could be huge for Nintendo, as the pioneering video game company is expected to release the next Wii console, currently dubbed Project Café.
Other new products due to premiere include Activision's Call of Duty: Modern Warfare 3, Irrational Games' Bioshock Infinite, Bethesda Softwork's The Elder Scrolls V: Skyrim and the next generation portable console from Sony.
‘Fall from grace’
Beyond the headline grabbers, some gamers say the conference does not have quite the same weight or allure it once did; they believe that E3 has become too focused on glitzy presentation, while also limiting its scope to industry insiders rather than the gamers