
It is my forecast that in the future you will not be able to find ajob in your company because more and more’things’ will be free.
Crazy, I know, but hear me out.
We are living today, in what I call a free economy.
The free economy is a trend that has gone out of control.
It started as a marketing strategy, then it became essential for all businesses, and now it will ultimately cost you your job.
While many think todays high unemployment is a knock on from the recession, there is also a knock on worse than the recession in the form of the free economy.
What used to be a trend has become the only way to engagecustomers today.
Today, every bank or financial institution has to offer customers great free products, I call it ‘free bait’,to stand a chance at engaging a customer — think free software, free trials, free reports, free smart phone apps, free videos etc. etc.
As more and more ‘things’ become free, companies compete with eachother to offer more and more for free, until they are offering their core service for free.
As more becomes free, companies find ways to cut costs so they canoffer their ‘things’ for free to compete.
The only way they can dothis is by replacing your job with technology and computers, innovatedby freelance contractors and run by outsourced teams, as we see allaround us today.
How did we get here?
The internet.
With the rise of cloud computing, the price of bandwidth and storagedropping fast, the ‘free economy’ has become a movement for everyindustry.
In fact my guess, is that right now you and your team are working onthe very technology that will replace your job.
As soon as you get it working smoothly, you will be offered a job as acontractor over the next ten years or so.
Drastic, I know, but take a look at the trends.
In order to give all this stuff away for free, companies need toproduce their free goods at minimal costs.
This means everything going digital.
Virtually every product or industry that touches digital networks,quickly feels the effect of falling costs, but only when they figureout how to do it without the huge cost of staff.
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