
Occupy! — the 2011 Word of the Year according to the American Dialect Society — confirms Ralph Waldo Emerson’s insight that “Words are also actions, and actions are a kind of words.” Language maven Ben Zimmer, who chaired the organization’s selection committee, said it was “remarkable how the word itself contributed to the movement’s success.”
I’ve been tracking the rise and fall of words since grade school, when presidential candidates JFK (my hero) and Richard Nixon went to the mat over the fate of Quemoy and Matsu, two obscure islands on the other side of the globe. For a few weeks, these strange names seemed critical to the future of our planet. After the election, the words vanished from public consciousness, and the islands could have sunk into the Taiwan Strait without much fanfare.
The importance of Occupy! as a signifier of serious activism was underscored by two ADS runners up: The 99 percent(ers), “those held to be at a financial or political disadvantage to the top moneymakers, the one-percenters; and job creator, which the Society defined as “a member of the top one-percent of moneymakers.” (Actually job creator is a bogus Republican talking point, which may explain why it also took the prize as Most Euphemistic.)
In 2010, by contrast, app was the Society’s “word that best sums up the country’s preoccupation.” Given some of that year’s other top contenders, our quest for a “Don’t worry, be ‘appy” outlook was aided by such paeans to frivolity as Cookie Monster’s nom, nom, nom, nom, junk (as in “don’t touch my junk”) and trend (as in “burst of online buzz”).
Other austere bodies were all over the map with their 2011