On the anniversary of my man Biggie’s transformation (R.I.P Notorious B.I.G), “South by Southwest” kicked off its 26th yearly festival, executing its agenda perfectly. Celebrities of all walks of life marched with no name too big, nor color code unheard from. The melting pot of music, film and interactive conferencing was ripe and in full speed. Right upon my arrival, I realized that in some ways we have all been to the Promised Land. What we need is to better understand it, and properly care for it at the same time.
The turn-out was amazing! Timberland appeared at Perez Hilton’s spot, Theophilus London performed at Rachel Ray’s BBQ, 50 Cent rocked at Austin Music Hall, the Boss (Bruce Springsteen), Eminem, Jay-Z, and even my family Kanye West came through on this real G.O.O.D music thing. The racial roadblocks at every level were dismantled and rendered non-important. What I saw was three generations of humanity which once could not drink from the same water fountain, now living the theory of “one mic.” My “vision was set” (as my man DJ 3rd Eye would say) on the young men and women from the inner cities who were now living their dreams by going from what was once a lack of resources directly into co-operative economics. The day-to-day grind and tense faces that normally wore “ill grills,” were now painted with Mona Lisa smiles. For the first time, I can honestly say that outside of the family I saw people who I’d want to work with.
Having seen the “gerbil wheel” effect that big corporate radio has laid out on our artistry, by playing the same songs over and over, SXSW put on what I would call a real musical rotation.
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