March (and even April) serve as a transitional period in fashion. Magazines are producing their lengthy and coveted Spring issues, the focus is already shifting ahead to the current season (I can’t even bear to think of fall or winter at this point already) and generally the beautiful weather just brings out the best in everyone. And it seems that the more people find themselves in good spirits, the more willing they are to take more risks with their wardrobe. The only problem is, some don’t know where to begin.
For starters, despite the good weather, most people won’t dare shy away from the Internet, and this proves to be beneficial for digital tastemakers such as the online website LookLab. In an extremely short amount of time, LookLab has become a go-to source for those seeking fashion and style advice — as evidenced by their over 15,000 Facebook fans. As the founders put it, “LookLab connects you to fashion insiders who offer personalized shopping advice. Want to look ravishing for a big night? Upgrade your work wardrobe? Try a new trend? Just ask! Our service is free, and our insiders are waiting to hear from you. We pair fashion insiders with style-savvy shoppers. The result: great looks, new ideas, and tons of buzz.”
As it turns out, I’ve been fortunate enough to watch the growth of this fashion startup since its early beginnings. As a Fashion Insider on the site, luckily for all of you, I was able to get the inside scoop from dynamic brother-sister duo Radha and Suraj Kapoor.
What do you feel is the correlation between technology and fashion?
Innovative online fashion companies are causing technology and fashion to become a lot more tightly knit than they previously were. Such companies are helping deliver new levels of efficiency to their consumers, engaging them with new and innovative ideas, and providing unparalleled access to the industry.
LookLab in a way can be thought of as a virtual showroom. What do you feel are the pros and cons of this virtuality vs.
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