By Linda Descano, CFA, President and CEO, Women & Co. and Managing Director and Head of Digital Partnerships, North America Marketing, Citi
Linda Kempkin had a vision to help women entrepreneurs quickly secure a strong Internet presence for their new businesses. She achieved her goal with the successful launch of BoostMyWebTraffic. We thought it would be helpful to know what lessons she would share with readers who may be thinking about making the leap to entrepreneurship.
Linda had 5 recommendations:
Your “teams” may be primarily external now rather than internal, but that doesn’t mean you’re all alone. Partner with talented and smart people who extend what you can offer to your clients and find ways to fill a similar role for them. It’s a win-win for all parties. It gives you additional strength, extends your reach, and provides a lot of support to tackle the challenges–in addition to helping you win new engagements.
Establish a great LinkedIn profile and keep it current. This may be the first place people look to learn more about you. LinkedIn is not just for job seekers — anyone who wants to work with you, for you, or retain you for your expertise will probably look you up here. Your LinkedIn profile also offers you more flexibility and control over your personal brand than writing a rsum.
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