
From Odysseus to the Merry Pranksters, the road trip is the ultimate rite of discovery. This classic rite is taking a new twist on highways across the country from March 8 through 10: As I write, six buses filled with teams of sleep-deprived innovators — hackers, designers, marketers, dreamers — are headed to Austin, TX on a collective quest to prove that, with the right combination of energy and talent, a viable business startup can be launched from scratch in just 48 hours.
As Elias Bizannes relates, this particular Odyssey started as a joke over drinks in early 2010. Sitting with a group of friends in Silicon Valley, where he is the financial manager with at Vast.com and heavily involved in mentoring tech entrepreneurs, the subject of travel plans for South by Southwest Interactive festival came up. Someone suggested making an entrepreneur’s roadtrip of it — renting a bus and filling it with a collection of enterprising talent to develop, hackathon style, business startups en route.
The March festival was only about a month away, but Bizannes put up a website — actually, a mere splash screen announcing, “YOU AND A TEAM OF STRANGERS ON A BUS TRAVELING AT 60 MILES PER HOUR HAVE 48 HOURS TO CONCEIVE, BUILD, AND LAUNCH A STARTUP.” To his surprise, this tease almost immediately caught the attention of TechCrunch, who published a piece on the project, now officially dubbed Startup